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How it works

How holographic, transparent and rail displays work

The optical effect, the mechanical system and the content workflow behind each of the three Lumivue families, the sensor and controller chain on a rail screen, and the four steps every project goes through.

Three different principles

Holographic display cases

An angled optical glass pyramid inside the cabinet reflects the image from a bright display panel into the viewer's sightline, so the subject appears to float above the physical object on the base plate. No glasses or headset are needed. A 180 degree cabinet presents one viewing side, a 270 degree cabinet three and a 360 degree pyramid four mirrored views. Because the effect is reflection rather than emission, content is produced on a pure black background and the room lighting is controlled.

  • Desktop, floor-standing and interactive cabinets share the same optical layout.
  • Size bands from small tabletop units to 86 inch 180 degree displays are built to order.
  • Anti-reflective optical glass, a lockable base and concealed cabling are specified as one assembly.

Transparent LCD showcases

A transparent LCD panel modulates the light coming from behind the glass instead of carrying its own backlight. The product on the shelf stays visible while bright areas of the video appear over it. High-transmittance LCD glass with nano-touch or an IR touch frame is available; the non-touch version is often chosen for an unattended window.

  • Contrast depends on the background: an evenly lit backing helps the footage read, a dark one deepens the blacks.
  • Common diagonals are 32, 43, 49 and 55 inch, with 4K landscape versions available.
  • Android and PC players, IR touch frames and tiled multi-panel faces are separate configurable choices.

Interactive sliding rail screens

A precision linear or curved track carries a display on a motorised or hand-pushed carriage. Infrared, photoelectric or magnetic sensors report the carriage position to a PLC, microcontroller or industrial PC; when a preset point is reached, the controller switches the local player to the matching image, text, video or 3D scene. Limit switches, a home position after power loss and a cable carrier are part of the mechanical specification.

  • Straight, arc, circular, opening and closing, and multi-screen linked tracks are engineered against the wall survey.
  • Track lengths on comparable builds run from about 3 m to 16 m with 43, 49, 55 or 65 inch displays.
  • Playback and trigger logic run locally; a content management system and remote monitoring are optional.

Three ways to move a rail screen

Manual push

The visitor moves the screen by hand. Position sensors still detect each stop and switch the content, so no motor or drive is required.

Motorised with position triggers

A motor drives the carriage between predefined markers. Each marker maps to a playlist entry, and the system returns to its home position after a power loss.

Presence follow

A presence sensor lets the display follow a visitor along the rail, useful for a virtual presenter or a long product wall.

Content and control

All three families play MP4 or MOV loops and stills from a local player. Hologram content is built on black with mirrored views for a pyramid, transparent showcase content keeps the centre clear for the product, and rail chapters are self-contained because a visitor may join midway. On a rail system the sensor reports the carriage position to the controller, which switches the matching playlist entry; a content management system, remote status monitoring and multi-screen linkage are optional layers on top of that local chain.

Common questions

01Do the systems need an internet connection?

No. Playback, playlists and trigger logic run on the local media player. A network CMS is optional and is added only when content must be pushed to several sites.

02Who produces the content?

Usually the buyer or their agency. We supply export templates, background requirements, loop length and trigger naming so the files fit the chosen geometry.

03Can one wall combine more than one format?

Yes, but the formats stay separate systems. A common layout puts a transparent showcase at the entrance and a sliding rail screen along the long wall, each with its own player and power feed.

04Which sensors detect the screen position?

Infrared, photoelectric or magnetic position sensors are used depending on the track and environment. A PLC, microcontroller or industrial PC reads them and switches the playlist entry at each marker.

05Can a rail be moved by hand instead of a motor?

Yes. A manual push rail still uses position sensors and preset markers, so content changes at each stop without a motor, drive or follow-me function.

Related sections: downloadable PDF guides, how the formats work, customisation capabilities, support and warranty, technical guides.

Discuss the format for your space

Share the space, the product family and the viewing goal. We will come back with a configuration, indicative specification and a layout proposal.

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The process

Four steps from brief to handover

01

Analyse the space, the object and the audience

Start with the purpose of the display, the object to be shown, the wall or floor dimensions, ambient light, visitor path and the interaction expected. A site photo and a floor plan are enough to fix the format before any hardware is chosen.

02

Design the geometry and the control system

Rail shape and length, mounting style, panel diagonal, resolution, glass, touch, motor, sensors and controller are set together. Where the build needs one, a layout drawing fixes fixing points, power and data routes, ventilation gaps and service access.

03

Build the assembly and produce the content

Rail, carriage, cabinet, player and touch frame are assembled as one configuration, and control software maps each trigger point to a playlist entry. Loops are authored for the geometry: black mirrored views for a pyramid, a clear centre for a transparent panel, self-contained chapters for a moving screen.

04

Install, commission, accept and train

On site we level the track or cabinet, set limit switches and the home position, calibrate brightness and touch and test every trigger from a cold start. Handover includes the operating sheet, export templates and playlist map, followed by a scheduled maintenance routine.

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